Web design agencies understand interface design, user experience, and visual consistency. Email is a natural extension of your design services. The right email platform lets your design team create beautiful, functional emails that convert. Email complements your web design work and creates additional revenue while maintaining brand consistency across digital touchpoints.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy works well for web design agencies because you have full design control, can build custom layouts easily, and coordinate email with your web design work. Your team stays in their creative flow while maintaining design standards.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 4 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 5 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 6 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 7 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 8 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 9 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 10 | Postmark | Critical transactional emails | $15/mo |
| 11 | Resend | Modern dev teams using React | $20/mo |
| 12 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 13 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 14 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 15 | AWeber | Small businesses wanting reliable basics | $15/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
Resend has taken the email developer community by storm, and it is easy to see why. Founded by former team members from established email companies, Resend was built with a singular focus: creating the best developer experience in email. If your team values clean code and modern tooling, Resend will feel like a breath of fresh air compared to legacy email APIs.
$20/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Position email as part of your complete digital strategy, not standalone. When you design a website, include email template design as part of the package. Show how email extends the brand they invested in for their website. Create beautiful email templates that match their site's design. Offer ongoing email management and campaign support. Email increases customer lifetime value, so clients benefit from better communication.
Understand email client limitations (not all CSS works, no custom fonts in all clients). Learn responsive email design without CSS media queries. Know about dark mode and how to design for it. Understand accessibility (good contrast, readable fonts, alt text). Learn animation limitations. Study what converts in email (CTA buttons, clear hierarchy). Most important: test, test, test. Email requires more testing than web design.
Use the same color palette, typography (or web-safe alternatives), imagery style, and layout approach. Create email templates with the same visual hierarchy as your web designs. Include similar spacing and alignment rules. Review both together to ensure they feel like they're from the same brand. Over time, refine your email template system to match your web design style. The better the match, the more cohesive the brand.
It can be both. Some agencies include email templates in their web design package (good for getting the work). Others create separate proposals showing email as an additional service. Either way, show the value. Email is how your clients communicate with customers. Beautiful, on-brand email increases engagement and revenue. Charge separately if it's substantial work; include if it's a natural part of your web design.
Set clear expectations on what's included. Usually, you deliver templates and basic training. Changes or custom tweaks might incur additional fees. Provide a simple guide showing clients how to edit templates safely (change text and images, but don't touch layout). Build templates with locked sections so clients can't accidentally break design. Charge for complex changes or new templates.
Don't assume CSS that works on web works in email (it doesn't). Don't design for desktop only; test mobile. Don't use text as images (bad for accessibility and deliverability). Don't ignore dark mode; test your designs in dark mode. Don't ignore ALT text for images. Don't use too many custom fonts (fallbacks aren't pretty). Don't test only in Gmail; test across Outlook, Apple Mail, mobile clients. Test thoroughly.