Social media makes you famous, but email makes you money. Email lets you build authentic relationships with your most dedicated followers, negotiate better brand deals by proving audience loyalty, and create revenue streams independent of platform changes or algorithm shifts.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy lets influencers build profitable email businesses with minimal effort. Its AI learns your voice and creates beautiful, personalized campaigns automatically while you focus on creating content and building relationships.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 3 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 4 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 5 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 6 | Beehiiv | Newsletter businesses and media companies | $49/mo |
| 7 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 8 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 9 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 10 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 11 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 12 | Resend | Modern dev teams using React | $20/mo |
| 13 | Postmark | Critical transactional emails | $15/mo |
| 14 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 15 | Customer.io | Product-led growth and behavioral email | $100/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
Beehiiv has emerged as the platform of choice for serious newsletter operators. Built by former Morning Brew team members, it brings deep understanding of what makes newsletters succeed: growth tools, monetization options, and analytics that focus on the metrics that matter for media businesses. If your primary email use case is publishing a newsletter, Beehiiv provides purpose-built tools that generic email platforms simply do not offer.
$49/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Resend has taken the email developer community by storm, and it is easy to see why. Founded by former team members from established email companies, Resend was built with a singular focus: creating the best developer experience in email. If your team values clean code and modern tooling, Resend will feel like a breath of fresh air compared to legacy email APIs.
$20/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
Influencers have multiple monetization options. Sell digital products or courses teaching your expertise. Offer exclusive content for paid subscribers. Promote affiliate products you recommend to followers. Work sponsorship deals where brands pay for email promotions. Sell merchandise. The best influencers diversify revenue across multiple channels. Email is often the highest-margin revenue stream because you own the relationship directly.
It depends on your niche and audience engagement, not just numbers. Brands care more about engagement rate and audience quality than subscriber count. An influencer with 10,000 highly engaged email subscribers in a lucrative niche might attract better deals than someone with 100,000 disengaged subscribers. Focus on growing your list with your core audience, and prove engagement with analytics. Brands want followers who will actually buy.
Use email to go deeper than your social media content. Share personal stories, exclusive updates, behind-the-scenes access, and direct communication that doesn't fit social platforms. Don't just repurpose social posts. Make email feel like a private community with your most dedicated followers. This builds loyalty and separates your true fans from casual followers. Authentic, personal email performs better than surface-level content.
Add a clear link to your email signup in your social bio and pin it there. Mention your email list in every platform you use, emphasizing the value of joining. Offer something exclusive to email subscribers like early access, deleted content, or special updates. Create email signup links that are short and memorable. Cross-promote across all your platforms. Many influencers grow their email list through consistent mentions over time.
Share what won't fit on your main social platform. Go deeper into topics you post about. Share personal updates and behind-the-scenes access. Ask your audience for feedback and input on what you should create next. Announce product launches or new offerings. Share exclusive promotions available only to email subscribers. Make email feel like a secret community where followers get access to the real, unfiltered you.
Put together a media kit including your email subscriber count, average open rate, click-through rate, audience demographics, and past sponsorship results if available. Write a brief pitch explaining how their product fits your audience. Start by pitching to brands you already genuinely recommend or use. Don't oversell subscribers. Brands value honest, engaged audiences over inflated numbers. Build relationships with brand reps long-term for recurring deals.