Florists thrive on seasonal trends and special occasions. Email marketing lets you remind customers about Mother's Day, Valentine's Day, anniversaries, and weddings. Build relationships with customers throughout the year and stay front of mind when they need flowers.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy is perfect for florists because it handles seasonal automation beautifully. Set up emails triggered by important dates, customer anniversaries, and seasonal shopping occasions. Track what resonates and refine for next year.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 3 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 4 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 5 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 6 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 7 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 8 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 9 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 10 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 11 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 12 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 13 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 14 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Start sending teasers and early-bird offers 4 weeks before Valentine's Day. Send the main promotional email 2-3 weeks before, then a final "last day to order" reminder 2 days before. Florists often extend ordering until February 12th for next-day delivery. Start early so procrastinators still have time to order.
Ask for birthdays and anniversaries during checkout or in your welcome email. Make it optional but incentivize it with a discount code for future orders. You can also ask returning customers in a follow-up email. Once you have these dates, your email platform automates sending special occasion offers automatically.
Yes, offering a small discount or free gift to new subscribers helps grow your list. A 10-15% discount code is standard. However, train existing customers to expect promotions through email rather than always offering discounts. This builds anticipation for your campaigns and trains people to open your emails.
After a wedding, send a thank you email and save-the-date announcements for future events like anniversaries or parties. Create a VIP segment for high-value wedding clients and send them exclusive offers, new arrangement previews, and invitations to special events. These customers have proven they spend money on flowers and are worth nurturing.
Share flower care tips, arrangement inspiration, new seasonal offerings, and behind-the-scenes looks at your shop. Include helpful content like "How to Make Cut Flowers Last Longer" or "Trending Arrangements for Spring." This builds trust and keeps subscribers engaged even when you are not promoting sales.
Create a separate segment or list for business customers. Send corporate gifting ideas before the holidays, anniversaries, and quarterly events. Highlight bulk ordering options, customization, and delivery to offices. Offer volume discounts and make ordering easy for busy office managers who handle corporate gifts.