Amazon restricts seller contact with customers, making email marketing essential for driving repeat purchases and building brand loyalty outside the platform. Email helps you request reviews, announce new products, and build a community of loyal customers who buy directly from you or follow you across marketplaces.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy is ideal for Amazon sellers because it handles automated review requests, tracks which customers leave reviews, and runs follow-up campaigns. Simple setup means you can launch email in days, not months, and start building a direct relationship with your best customers.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 4 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 5 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 6 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 7 | Postmark | Critical transactional emails | $15/mo |
| 8 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 9 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 10 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 11 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 12 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 13 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 14 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 15 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Amazon allows you to include a card in your shipment asking customers to join your email list for exclusive updates and discounts. You must be transparent and get explicit opt-in. Never buy email lists or use Amazon customer data without permission. Focus on organic growth. For every 100 units sold, you might collect 5-15 emails depending on your offer. Quality subscribers (willing to engage) matter more than quantity.
Send a genuine request for honest feedback without incentivizing positive reviews specifically. Say something like "We'd love your feedback on this product" rather than "Please leave a 5-star review." Never offer discounts contingent on positive reviews. Never use phrases like "if you love this product, leave a review." Amazon's bots catch violations and can result in account suspension. The safest approach is a simple, honest request with no incentive attached.
Send the first email 3-5 days after delivery, when customers have received and used the product but before they forget about it. Follow up with a second email 2 weeks later if they haven't left a review. For some product categories (faster consumables), send sooner. For complex products, wait longer. Test timing to see which gets the best review response rate. Monitor your review velocity to optimize timing.
Offer something valuable to encourage signup: 10-20% off first purchase on your website, a free guide related to your product, early access to new products, or exclusive deals. The offer should be genuine and deliverable. Track which offers get the highest signup rate and conversion to purchase. Test different offers (discount %, guide content, exclusive products) to find what resonates with your audience.
Start with twice per month and test increasing to weekly. Monitor unsubscribe rates and engagement. If you have loyal customers, they might tolerate 2-3 emails per week. If your list isn't engaged, reduce to biweekly. Quality matters more than frequency. Every email should provide value (exclusive discount, new product, helpful content) rather than pure promotion.
Yes, that's often the goal. Use email to build relationships and tell customers about your website or other sales channels. Direct them to your Shopify store, official website, or other platforms. Your email list is your most valuable asset because you own the relationship. However, be transparent. Don't mislead customers into thinking you're offering something exclusive on Amazon when it's actually on your website.